Texas Becomes First State to Start Selling Ad Space on License Plates

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As if we aren’t bombarded with plenty of ads while driving down the street, the State of Texas has made space available on its license plates for advertising necessities such as real estate agents and burgers. The first company to sign up for the program was real estate outfit RE/Max, and soon to join the party will be Ford, Vestas, and Mighty Fine Burgers.

With so many states desperate to raise revenues and voters resistant to ever increasing taxes, legislators are looking at the controversial method to help balance their books. Lawmakers in Virginia, Illinois and Florida are currently planning their own billboard plates, while trend-setting California is jumping ahead and considering video license plates that show the license number while the car is rolling, but play commercials when the car is stopped for more than a few seconds.

The Houston Chronicle

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