Illinois lawmaker wants to offer advertising on license plates

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A Chicago-area politician thinks that offering private companies an opportunity to advertise on Illinois license plates is a good way to raise money for the cash-strapped state.

The plan would allow companies to put their advertising message on the plates, if they subsidize the cost to consumers. The state would also get a cut of the action.

“This gives us a chance to raise revenue without raising taxes,” said state Sen. John Mulroe, D-Chicago. “We’ve got to think outside the box these days.”

According to the Chicago Tribune, instead of the $99 annual fee, a driver might only pay $84, with the balance being paid by the advertiser. On top of that payment, an additional amount would be paid to the state.

Mulroe said his proposal is a win-win situation.

No word yet on whether bail-bond, liquor or cigarette companies would be able to participate in the program.

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