College lawyers bully high schools over logos

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Driven by dollars, universities have turned their attention to elementary and high schools who are using team logos that bear similarity to their own. Across the U.S., lawyers are sending out cease-and-desist letters to schools demanding they alter or ditch their mascot, under the threat of lawsuits by institutions vastly larger and richer.

Even though schools may have used their logos for decades, universities have recently decided to take their lawyers’ advice and go after schools which they feel are infringing upon their trademarks. In nearly every case, the smaller schools have little choice, unless they wish to spend tens or hundreds of thousands of dollars fighting  legal battles indefinitely.

High schools are being forced to tear out gym floors, repaint logo-covered walls, purchase new uniforms and even install new signage on the school, although many of the universities are generously giving them a few years to handle the process.

The New York Times

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